Honest Marketing Secrets

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Lately I’ve become overwhelmed with the incredible number of marketing tools and program offers flying into my inbox. Some are interesting, although expensive, but others are filled with exclamation marks and feel like deja vu all over again. and again. (props to Yogi Berra). Even after 2 years of intensive studying, and having a pretty good idea who I can trust and who’s actually got some good information I can use, I’m still wondering, when does it end? Will I ever NOT need that incredible new report, or program just released and with only 500 artificially scarce copies for sale? If you’re wondering where this came from . . . I read a post over at Rich Schefren’s blog today and it really struck a chord with me.

Much of the stuff that everyone is selling seems to be pretty much the same thing, but with a shiny new coat of paint and some special time limit to encourage you to “buy now” and not think too much about it. Well, that’s maybe a little more cynical than some of those products deserve. But nevertheless, I still think a lot of the stuff out there is resale rights-based, renamed and regurgitated and that does lead me to my next thought . . .

I’m jaded. Finally. And that’s a GOOD thing and here’s why: I have finally learned to ignore the outrageous claims and constant hullabaloo of the standard offers flying around and have started to turn inward and use the knowledge I’ve gained from my observations. Now I’m creating instead of consuming and if there’s one secret most of the marketing folks would agree with (I bet) it would be this: The day you stop looking for the next amazing “pill” that’s going to make you a million bucks and instead you start writing and posting and experimenting and testing your own ideas, that’s the day you change your life. It’s why I’m sitting here now at 11:27 PM on a Sunday night tapping out this message right now. I want to see what happens next. And with that comes a rush like I’ve never felt simply reading the latest report, or downloading yet another e-book to learn about list-building, ad infinitum, etcetera, blah blah and more . . .

Now, that said, I couldn’t have gotten to this point without trudging through the marketing “mud” for 2 years, trying and testing a LOT of programs. I’m also a major proponent of hearing the same subject taught by many different people because everyone has a different viewpoint and one may not work while another will be just the right perspective for me.

I’ve been studying a lot of stuff and so far the most effective and helpful programs I’ve found are from folks like Joe Vitale, Mark Joyner, Rich Schefren, Dan Kennedy, Jay Abraham, Yanik Silver and of course the original program that started it all for me and one which I feel is still the best bargain out there for its comprehensive and easily absorbed information: The Insider Secrets course originally by Corey Rudl and continued today by Derek Gehl. (Note that I recommend Insider Secrets for beginner to intermediate folks–seasoned folks will have already gotten it long ago, I’m sure . . .)

Anyway, I would love to hear your thoughts about any of this–who do YOU listen to? Who makes an impression on you in this crazy, carnival-like atmosphere of internet marketing madness? If this is indeed, the Attention Age, as Rich Schefren calls it, to whom do you give your attention?

I welcome your feedback about your experiences . . .