Honest Marketing Secrets

Wow, what the heck am I talking about? Did I get your attention? Don’t worry, you will be rewarded!

Remember when I said this was an experimental marketing blog? Did I not say that yet? Ah, right then . . . this is an experimental marketing blog. That means a couple things actually.

This is certainly my experiment with marketing and blogging ideas in general and blogging about it all at the same time. But it’s also a blog in which I’ll use ideas I think will be useful and we’ll all see if any of them work, or not.

Don’t worry, I’ll be documenting my successes as well as my failures. Even the epic ones. Really. We will all win.

So about that headline . . . I’m reading a book on copywriting right now by one of the top practitioners of the art named Joseph Sugarman. I mentioned him in a recent post.

I was told, and have read many times elsewhere, that the headline is equally as important as the rest of your piece, sales letter, page, or whatever it is you’re writing. Some people rank it even higher.

That means that if you spend an hour on your post, you should spend an hour thinking about a headline to go with it. Wow.

In fact, sometimes I invent the headline before I ever think about what the article will be about.

Today’s post was an experiment with headlines and curiosity and if there’s one thing that makes a huge difference in whether, or not anybody ever sees what you write, it’s getting the headline right.

So did you read this because of the headline? I’m curious. Let me know.

And here are a few good resources for writing headlines:

1. The Cheater’s Guide to Writing Great Headlines
2. Headlines: Making an Impact — Accurately [I totally violated the rules in this guide. Hmmm . . . let's see if it works anyway.]
3. The Best Headlines Are Not Just Written For Google or Digg

Hope that was fun. It was meant to be.

-Zack