What Makes a Video Viral?

Marketing 18 Comments »

Hey thanks for popping in to check out my blog! Be sure to subscribe to my RSS feed. Thanks for visiting!


So what do you think? Is this a viral video, or not, and tell me why you think so. At the very least, I guarantee this one will brighten your day!

If you’ve wondered about viral videos and maybe even thought about how you might make one of your own, check out the interesting discussions over at Social Marketing Central.

PS - If you want to know how I managed to embed the super-high quality YouTube video in my post, check out the Wired wiki for the secret :)

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If You’re Getting Banned, You’re Doing Something Wrong

Blogging, Marketing, Opinion, Social Marketing 7 Comments »

stop-look-listen.jpg
Photo by Redvers

This is only the beginning. It’s going to get much, much bigger.
Social marketing is all the rage right now and if the signs are to be believed, this is a mere taste of the future. Part of social marketing involves joining various online communities in your niche and adding value to those communities.

Social marketing is most definitely not about joining as many groups as you can, regardless of their relevance to your niche, and spamming the living daylights out of everyone with “ME! ME! ME!” kinds of advertising and requests. This will get you banned, and rightfully so.

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Five More Misused Words That Make You Look Like a Dummy

Blogging, Copywriting, Marketing, Opinion 29 Comments »

dummy2.jpgAre you making these mistakes? Proper word usage will make your writing efforts powerful and effective and build credibility with your audience.

Day-before-yesterday I read a great post over at skelliewag.org that stirred up an excellent discussion about whether or not it’s important to write well online. I’m not a great writer myself and, in fact, I started this blog in part to get a little more practice.

But this got me thinking about writing in general, word usage and credibility. So I put on my tall, pointy hat and decided to post my opinion about five words that really annoy me when misused. Here they are in no particular order.

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Become a Black Belt Blogger with the Brilliant Authority Black Book

Blogging, Marketing, Marketing Programs, SEO, Social Marketing, Traffic 13 Comments »

ninja10_version.jpgSo, grasshopper, you seek the holy grail of site popularity? Indeed, you are not alone. And you must prove your worth. You must wait, on your knees, in the rain, for many years. Maybe then we will teach you what you wish to know. If you beg. And fetch us some green tea from time to time . . .

Or you can grab the free, 2008 version of the Authority Black Book that was just released a few days ago. I’m sure there are a few folks who will insist on the former option, but hey, whatever flings your shuriken. (*I know, I’m mixing styles and cultures all over the place, but you know you love it!)

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The Electronic, Dynamic, Interactive Business Card: Do You Have One?

Blogging, Marketing 11 Comments »

biz-card1.jpgI’ve been talking to some friends who own small businesses recently and they all wonder what this whole blogging thing is all about. And when I start to explain, I inevitably start describing all the benefits of blogging and end up likening it to an electronic, dynamic, interactive business card. Of course, it’s much more than that, but it’s a great starting point for a fun conversation about blogging and marketing.

As it turns out, even though those of us who blog take it mostly for granted, the vast majority of people have still never heard of blogging (don’t gasp so loudly, you’ll hurt yourself!) or still consider it as novel as email once was just a few short years ago. Because of this, it’s not unusual for me to start at the very beginning when explaining.

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