Honest Marketing Secrets

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So, grasshopper, you seek the holy grail of site popularity? Indeed, you are not alone. And you must prove your worth. You must wait, on your knees, in the rain, for many years. Maybe then we will teach you what you wish to know. If you beg. And fetch us some green tea from time to time . . .

Or you can grab the free, 2008 version of the Authority Black Book that was just released a few days ago. I’m sure there are a few folks who will insist on the former option, but hey, whatever flings your shuriken. (*I know, I’m mixing styles and cultures all over the place, but you know you love it!)

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One of the main things we want to do as bloggers and publishers of information is to create a network of links leading back to our sites. The Web 2.0 social thing has certainly created an initially interesting opportunity to do that, but that was a secondary benefit to the social sites’ primary intent.

Now there are new sites popping up all the time that are far more sophisticated versions of the original ideas. Some of these sites incorporate even better incentives to participate by rewarding great content and excellent ideas with backlinks and traffic to your site (blog).

I just discovered one of these yesterday and wanted to let you know about it.

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Photo by jaqian

You know how you read a great blog post and get to the bottom of it and someone’s made a truly stellar comment? You know how you think to yourself, “holy mackerel, that was a good comment, who the heck is this person?” (Don’t tell me you don’t say holy mackerel! ok, ok, you probably say “shazam!” or “zoinks!”, but you get my point, ya?)

Anyway, let’s say you then attempt to click on the person’s name in the comments and check out their site. And it doesn’t work. The commenter mistyped the URL. Horrors! You’re sad. You can’t find out who this amazing person is. You’ll never know what else they might have to say. And the name they typed in was something like “Dan”. Argh, how will I ever search for that?

BUT you’re not half as upset as the person who mistyped their URL in the comments box would be if only they knew.

The commenter has completely lost the greater opportunity to join the conversation web-wide; they’re only conversing on that little blog post floating in the info-ether with no link back to their site. Such a great comment and they get no search engine, or pagerank credit whatsoever for having made the effort. And all because of a little typo. Now that hurts.

Here’s how I avoid this problem altogether: Read the rest of this entry »