Honest Marketing Secrets

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So, grasshopper, you seek the holy grail of site popularity? Indeed, you are not alone. And you must prove your worth. You must wait, on your knees, in the rain, for many years. Maybe then we will teach you what you wish to know. If you beg. And fetch us some green tea from time to time . . .

Or you can grab the free, 2008 version of the Authority Black Book that was just released a few days ago. I’m sure there are a few folks who will insist on the former option, but hey, whatever flings your shuriken. (*I know, I’m mixing styles and cultures all over the place, but you know you love it!)

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I’ve been talking to some friends who own small businesses recently and they all wonder what this whole blogging thing is all about. And when I start to explain, I inevitably start describing all the benefits of blogging and end up likening it to an electronic, dynamic, interactive business card. Of course, it’s much more than that, but it’s a great starting point for a fun conversation about blogging and marketing.

As it turns out, even though those of us who blog take it mostly for granted, the vast majority of people have still never heard of blogging (don’t gasp so loudly, you’ll hurt yourself!) or still consider it as novel as email once was just a few short years ago. Because of this, it’s not unusual for me to start at the very beginning when explaining.

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One of the main things we want to do as bloggers and publishers of information is to create a network of links leading back to our sites. The Web 2.0 social thing has certainly created an initially interesting opportunity to do that, but that was a secondary benefit to the social sites’ primary intent.

Now there are new sites popping up all the time that are far more sophisticated versions of the original ideas. Some of these sites incorporate even better incentives to participate by rewarding great content and excellent ideas with backlinks and traffic to your site (blog).

I just discovered one of these yesterday and wanted to let you know about it.

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